It’s been a LONG time since I posted any business related articles on the website. But since I’m gearing up for another year of vintage flea markets I thought I’d share with you some ideas on how to build your email list at sales. Also, would y’all mind answering one quick question for me? Do you own a business? Is it a brick-and-mortar shop, online, or do you sell at flea markets? Leave a comment (or hit “reply” if you’re reading this in an email) and let me know.
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How to Build Your Email List at Vintage Flea Markets
Include a coupon on your business card: Last year I had some simple business cards printed up. Not only do they include all my website and contact information but I also let them know that I have a 20% off coupon code when they sign up for my email list.
I ordered the cheapest cards from VistaPrint so I have no problem handing them to everyone who walks in to my booth.
This first photo was taken at Vintage Market Days in Waxahachie, Texas, last year. I took advantage of a slow start that day to include a card in every bag. I don’t want any customers leaving my booth without one of these business cards!
These are just regular paper lunch bags that I stamped with a personalized, self-inking stamp that I bought on Etsy.
Offer a sign up sheet: I just typed up this simple form myself. I print out 3-4 on white cardstock before every sale, clip them to a clipboard, and set them out on my table. As you can see, I finally learned to tie a pen to my clip board so I won’t lose it!
When I first started doing this I would also ask everyone who came in if they’d like to sign up for my email list to enter our giveaway. More people did sign up when I did that. But I also had more unsubscribe as soon as I sent them an email. And many would never even open them.
Now I just leave this out at the front of a table so it’s easy to see. I may mention it to someone who seems especially interested. I feel like the people that I get signing up now are those who really are interested in my jewelry.
After each sale, I’ll go back and input all these into MadMimi. I have it set up so that the first email goes out automatically. It has the coupon code in it for them to use.
If you enjoyed reading how to build your email list, you might also like these articles:
- How to Organize Your Blog Posts and Get More Traffic
- My Blog Traffic & Income Report
- Blog Success Planner
I’d love to hear how you get people to sign up for your email list. Leave a comment and let me know. Thanks for reading!
‘Til the next project,